OPINION: The Ghetto Kids Golden Buzzer and How the Ugandan Tourism Sector Can Milk the Opportunity


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On Sunday morning, all social media platforms were awash with the video of Ugandan superstar ghetto kids who had appeared on Britain’s Got Talent and had gotten a golden buzzer for their impressive talent and breathtaking performance.

The Ghetto Kids, formerly known as the Triplets,  are a dance and music group founded in 2014 by Dauda Kavuma, composed of over 30 children from Kampala slums, most of them orphans.

They have appeared on major platforms across the world, including in French Montana’s “Unforgettable” video and performing at a World Cup 2022 event in Qatar.

Little was known about the Ghetto Kids until last year, when they went to the World Cup in Qatar and appeared in many music videos, dancing with top international footballers and posing for selfies with football legends.

Recently, while appearing on Britain’s Got Talent, competition judge Bruno Tonioli gave the Ghetto Kids the Golden Buzzer, which excited fans all over the world and left Ugandans in awe.

The Golden Buzzer means they skip past the boot-camp stage of the competition, giving them a head start. The golden buzzer is pressed by a judge or host when they decide they want a particular audition to go straight to the live shows. It can be pressed only once by a judge in auditions and shows that you are really impressed and overwhelmed by the fact that that’s the best performance they have seen at the show.

Their popularity on the international scene can be used positively by the Uganda Tourism Board in many ways to create and maintain a positive image of the government.

The ghetto kids can be used to promote Uganda by being sponsored by the government on most of their outings. The government can start by sponsoring their flights every time they are going out of the country.

They can also be sponsored through designs and attire where they can be branded in Ugandan colors, and this way it would be visible to anyone who watches them by just seeing them don our national colors.

Many analysts were quick to judge on the color of their attire, which was green and didn’t seem to represent the Ugandan colors, but many Ugandans defended in support of the Ghetto kids.

From the above, if the government of Uganda, through the Uganda Tourism Board, invests in such groups as brand ambassadors to market Uganda and its unique tourism opportunities, then the country will surely harvest greater fruits from the popularity of such talented Ugandans.

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